Trend of Convenience Store Coupons

The usage trend of convenience store coupons is definitely in an upward trajectory and it doesn’t look like it is going to slow down any time soon. Convenience stores account for 34.2% of all retail outlets in the United States. The U.S convenience store count increased to 154,195 stores as of December 31, 2015, a 0.9% increase (1,401 stores) from the prior year, according to the 2016 NACS/Nielsen convenience industry store count. The industry has roughly doubled in size over the last three decades. Not only is industry growing in site counts and convenience store coupon redemptions but dollars as well.

The convenience store industry had record in-store sales of $213.5 billion in 2014. If you combine that with motor fuel sales of $482.6 billion the overall U.S. convenience store industry sales for 2014 totaled $696.1 billion dollars. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gross domestic product. $1 out of every $24 dollars spent is in a convenience store. There is a marriage of sorts going on with convenience store coupons and the smart phone.

It is estimated that by the 2019 there will be around 1.05 billion global mobile coupon users. With the ease of use and push technology getting better by the day it is no wonder why convenience store coupons on your smart phone usage is on the rise. Digital coupon redemption is roughly 10% right now. While the old fashion print or paper coupons have a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons within just a few days. One would think that the convenience store coupon user would redeem it even sooner.